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Health Bar Lifestyle Campaign · Content Bid · Sojourn Creative
Confidential Bid · May 2026
01 — Project Brief
Health Bar Lifestyle Campaign

Content Bid.

A three-package video production proposal for launch and ongoing distribution.

"Health Bar Co." is preparing a launch and needs a content library that performs at drop and continues working as the campaign scales. The CMO has scoped product photography for ecom, lifestyle imagery across gym, hiking, and hunting environments, and short-form video captured during the lifestyle sessions.

This bid scopes three production paths. Each one is self-contained and priced transparently against regional Branson and Springfield day rates. Talent, casting, and crew are sourced through Sojourn's vetted regional network. Premium product cinematography is delivered through co-production with a partner tabletop studio.

Prepared For

"Health Bar Co."
Attn: Jason · CMO
Quinton Hamp

Prepared By

Sojourn Creative
Jian Salcedo · Director

Date

May 2026

Region

Branson · Springfield · Ozarks

02 — Our Approach

Story First. Built to Last.

Jian Salcedo, Founder and Creative Director of Sojourn Creative

Sojourn Creative is a hybrid studio operating between full-scale agency work and project-by-project production. The studio is known for cinematic field documentaries and mission photography, with a growing commercial practice for brands that want their work to feel built rather than produced.

"Reveal over
convince."

Founder Jian Salcedo directs every project. Before founding Sojourn, Jian served as an ER charge nurse, an experience that shapes how the studio diagnoses brand challenges before reaching for the camera. The work spans humanitarian, faith-based, and brand storytelling for clients including MAF, NightLight, Pioneer Missions Global, Project Hope, Dogwood Ranch, Fellowship Bible Church, and Lilac Market.

For this project, that translates to curated crews, considered direction, and a finished product that earns attention rather than buying it. Three packages give your team a clean menu: lifestyle only, product only, or a fully integrated campaign that does both.

03 — Choose Your Format

Three Packages. One Story.

Select lifestyle only, product only, or both. Each package is self-contained and priced transparently with regional day rates and pass-through costs disclosed.

PKG 02
Field
Lifestyle Video · 3 Days
$26,250–$27,500
3 Locations · 3 Talent

Three shoot days across gym, hiking, and hunting. Real-environment lifestyle motion for ads, social, and brand reels.

  • 3 shoot days · 3 environments
  • 1 hero talent per location
  • 4 to 6 short-form clips + 1 hero cut
  • Casting · Producer · Stylist
PKG 03
Hero
Product Video Only
$8,100–$12,100+
Partner Studio Production

Tabletop slow-motion product cinematography. High-speed cameras, motion control, custom SFX rigs.

  • Bar drops, ingredient pours, splash work
  • 1 prep + 1 shoot day in studio
  • Pre-through-post via partner studio
  • Sojourn-led creative brief
04 — Visual Direction

References. Possibilities.

A moodboard for tone, texture, and motion. References are not promises — they show what's possible across product cinematography and lifestyle storytelling at this level of investment. Use them to point us toward the creative directions that resonate.

Yes — Tasty by Nature, hero macro reference
Yes · Tasty by Nature Hero macro · slow-motion bite
One Bar Birthday Cake — product motion reference
One Bar · Birthday Cake Drop + sprinkle dynamics
One Bar Peanut Butter Cup — product motion reference
One Bar · Peanut Butter Cup Pour + ingredient reveal
Clif — You Eat We Plant, brand film reference
Clif · You Eat We Plant Mission-led brand film
Outventure — Find Your Path, outdoor lifestyle reference
Outventure · Find Your Path Outdoor lifestyle
NEOH — Voll Enjoyen Nichts Bereuen, bar category brand reference
NEOH · Voll Enjoyen Bar category brand
Lorissa's Kitchen — What Are You Made Of, story-led brand reference
Lorissa's Kitchen Story-led brand film
Cadbury Silk — premium brand film reference
Cadbury · Silk Premium tonal direction
05 — Investment Breakdown
PKG 01 · Complete Campaign
Full.
Lifestyle + Product Video
$39,000–$41,500
Investment Range

Three lifestyle shoot days delivered by Sojourn, plus one premium tabletop product session via partner studio. Builds a complete content library covering both worlds, integrated into one campaign with hero film and social cut library.

Pre-Production

Combined creative direction & treatment$2,200
  • Shot list & storyboards
  • Location scouting · 3 locations
Casting & production management$4,300
  • 3 hero talent — 1 per location
  • Distribution fees

Sojourn Production · Crew (3 Lifestyle Days)

Producer · $850/day × 3$2,550
Director · $950/day × 3$2,850
DP / Cinematographer · $800/day × 3$2,400
1st AC · $400/day × 3$1,200
Gaffer · $400/day × 3$1,200
Production Assistant · $250/day × 3$750
Stylist · HMU + Wardrobe · $650/day × 3$1,950

Sojourn Production · Equipment

Camera & lens package$1,400
Lighting & grip kit$900
Audio kit$300

Sojourn Production · Other

Location fees · 3 locations$400–$900
Craft services & catering$450
Supplies & expendables$300
Vehicle & mileage$250

Partner Studio Pass-Through

Commercial tier tabletop · full session$10,000

Pre-through-post tabletop production via partner studio

Post-Production · Sojourn

Hero brand video edit$2,400
Social cut library · 5 to 7 edits$2,800
Color grade$500
Sound design & mix$400
Music licensing$300

Two rounds of revisions included

06 — Investment Breakdown

Field + Hero.

The remaining two packages. Field covers three days of lifestyle motion across gym, hiking, and hunting environments. Hero covers premium product cinematography via partner tabletop studio.

PKG 02
Field
Lifestyle Video · 3 Days
$26,250–$27,500
Investment Range

Pre-Production

Creative direction & treatment$1,700
  • Shot list & storyboards
  • Location scouting · 3 locations
Casting & production management$4,300
  • 3 hero talent — 1 per location
  • Distribution fees

Production · Crew (3 Days)

Producer · $850/day × 3$2,550
Director · $950/day × 3$2,850
DP / Cinematographer · $800/day × 3$2,400
1st AC · $400/day × 3$1,200
Gaffer · $400/day × 3$1,200
Production Assistant · $250/day × 3$750
Stylist · HMU + Wardrobe · $650/day × 3$1,950

Production · Equipment

Camera & lens package$1,200
Lighting & grip kit$900
Audio kit · ambient$300

Production · Other

Location fees · 3 locations$400–$900
Craft services & catering$450
Supplies & expendables$300
Vehicle & mileage$250

Post-Production

Editorial · 4–6 short-form + 1 hero cut$2,400
Color grade$400
Sound design & mix$400
Music licensing$300

Two rounds of revisions included

PKG 03
Hero
Product Video Only
$8,100–$12,100+
Investment Range

Sojourn Coordination

Creative brief & concept alignment$800
Storyboard direction$600
Production coordination & delivery$700

Partner Studio Pass-Through

Concept / social tier · 2–3 person crew$6,000
Commercial ad tier · 4–5 person, 10 setups$10,000+

Pre-through-post tabletop production via partner studio

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