Congratulations
Your first month with Sojourn Creative is complete.
One recording day became a full podcast episode and seventeen short-form pieces, all yours to keep. Below is what that month built, what it opened up, and the ways we can take New Heritage Group further from here.
What Month One Built
You came in with a clear goal in two words: digital omnipresence. Month one laid the first layer of it. The Process pillar now has a home, and your team has a library to publish from instead of a blank calendar.
What It Opened Up
A library solves the first problem, having something to say. Four new questions come right behind it.
Keeping it going
One strong month fills a feed for a few weeks. A monthly rhythm keeps New Heritage in front of investors every week, and turns the podcast into a series people come back to.
Borrower stories
Every lender says fast. A funded-deal story shows it: the investor, the property, the timeline, told by the person who lived it. This is the Proof pillar, the one most lenders skip.
Ads built for lending
Content earns trust with people who already follow you. Ad creative is written and cut for the investor who needs capital this week and has never heard your name.
Paid social reach
With ads in hand, paid social puts them in front of the right investors in your market, measured against what a funded borrower is actually worth to New Heritage.
Everything, Every Month
Here is what digital omnipresence looks like when every pillar runs at full capacity at once.
A new podcast episode every week, recorded in a professional studio and cut down for every platform, a story video every other month, and fresh ad creative each month, put in front of investors with a budget that starts small and grows only when it pays for itself. When an experienced investor needs liquidity or Cole starts searching how to scale past his first rental, New Heritage is already in the feed, and your team never has to guess whether the ad budget is working.
- Four podcast episodes a month, each with full cutdowns
- One studio day a month for all four episodes
- A story video every other month: a funded deal, a borrower testimonial, or talking-head videos for your website
- Monthly ad creative: three ads, three hooks each
- Founder content drawn from every episode
- Paid social strategy and a monthly results read
- A weekly meeting with Sojourn, every week of the term
What a story video could be
A funded deal
The investor who found a property on Tuesday and closed on Wednesday, telling it on site with the keys in hand. Future borrowers watch your speed happen instead of reading a claim about it.
A borrower testimonial
A repeat investor on camera explaining why they keep coming back to New Heritage. Short, honest, and ready to run as proof inside your ads, where a skeptical investor needs it most.
Website talking heads
You and your team answering what every borrower wants to know before calling: how fast, what you need from them, and what it costs. Placed on your site where investors decide, so the first phone call starts with trust already built.
Ad Setup and Campaign Consultation
We set up your ad account and campaign structure with you, plan the launch around your $3,000 cost to win a funded borrower, and review the campaign together in your weekly meeting, so every budget decision is made with fresh numbers. Spend starts at $1,000 while the campaign learns and steps up toward $3,000 once a month pays for itself. The account and the spend stay yours, with Sojourn guiding every step.
Six-month total: $57,000 to Sojourn, plus $6,000 to $18,000 in ad spend paid directly to Meta.
Or Choose Your Level
The same four-month terms from your original proposal, each carrying the complete Storyline System. Your first month is already applied.
Summit
A podcast episode every month plus a second shoot for funded-deal stories or on-site borrower walkthroughs, so Proof grows right alongside Process. Prospects stop hearing that New Heritage is fast and start watching a real deal close.
Milestone
A monthly podcast episode and its cutdowns, with room for a second short shoot whenever a borrower story is ready. Your feed stays full every week, and content becomes something your team plans around instead of producing out of necessity.
Waypoint
What you just had, every month, at the committed rate: one recording day turned into a full episode and a steady run of short-form pieces. Your channels stop going quiet between recording sessions.
Your first month counts. Start any four-month term within 60 days of your first month, including Omnipresence, and the $1,750 you invested applies toward it.
Every four-month term includes the complete Storyline System: a brand audit and Direction document in month one, a re-score in month three showing measured movement, and your next six-month roadmap to keep.
Add to Any Level
Funded-Deal Story Film
Pre-production, an interview day with one of your borrowers, a day on site at the property, and vertical cutdowns. One closed deal becomes the proof a new investor looks for before picking up the phone, and your team no longer has to explain your speed in words.
Where We Would Start
Milestone for four months, with one Funded-Deal Story Film. That keeps the podcast consistent and puts real Proof beside the Process content month one started. You do not need Omnipresence yet; it is there when New Heritage is ready to cover every channel at once.
$8,250 remaining on the Milestone term + $4,500 story film = $12,750
Included at Every Level
- A monthly check-in call (weekly on Omnipresence)
- RAW assets of everything we build
- On-screen text built for muted viewing
- Full publishing on every finished piece
- Content Roadmap
- Full ownership, whether we continue or not
Milestone or Summit?
Let's Plan Month Two.
Pick a time and we will map the next four months around the stories New Heritage should tell first.
Book a planning callJian Salcedo · Founder and Creative Director · Rogersville, MO