See what your business could look like with the right money behind it.
Five questions about your numbers, and estimates are fine. You'll leave knowing what a new customer is worth to you, what it should cost to go get one, and whether advertising is a smart bet for your business.
No sign-up to start. Every number gets explained, the math leans conservative on purpose, and there's nothing to buy on this page.
Your numbers are ready.
Tell us where to send them and we'll include a short readout of what your results mean for your next move.
No spam, no newsletter you did not ask for.
What a customer is worth over time sets how much you can spend to win one. The discipline professionals use: keep acquisition cost at or under 10 percent of lifetime value. Spend up to this per new customer and your marketing stays comfortably profitable. This number comes from your business, and no ad platform gets a vote in it.
These numbers use your answers plus typical costs in your industry, so treat them as a well-informed starting point rather than a quote. What they show is the method: what a customer is worth sets your ceiling, the market sets the price, and the spread between them decides whether advertising builds your business or burns your budget. Most owners have never seen their own spread. Now you have.
We'll walk your actual figures through this same math on a short strategy call, look at what story your business has worth telling, and give you a straight answer on whether paid ads deserve your money right now. If they don't, we'll tell you that too.
Book the strategy call20 minutes. No pitch deck. Bring your real numbers.