See what your mission could do with the right fuel behind it.
Five questions about your giving numbers, and estimates are fine. You'll leave knowing what a new donor is worth to your mission, what it should cost to reach one, and whether paid outreach is a wise use of the funds you steward.
No sign-up to start. Every number gets explained, the math leans conservative on purpose, and there's nothing to buy on this page.
Your numbers are ready.
Tell us where to send them and we'll include a short readout of what your results mean for your next season of growth.
No spam, no newsletter you did not ask for.
What a donor gives over their whole relationship with you sets how much you can wisely spend to reach one. The discipline: keep acquisition cost at or under 10 percent of lifetime giving. Spend up to this per new donor and the other 90 percent of every gift still goes where it was given to go. This number comes from your donors, and no ad platform gets a vote in it.
These numbers use your answers plus typical outreach costs for organizations like yours, so treat them as a well-informed starting point rather than a promise. What they show is the method: what a donor gives sets your ceiling, the market sets the price of attention, and the spread between them decides whether paid outreach grows your mission or quietly drains it. Most organizations have never seen their own spread. Now you have.
We'll walk your actual figures through this same math on a short strategy call, look at what story your mission has worth telling, and give you a straight answer on whether paid outreach deserves a place in your budget right now. If it doesn't, we'll tell you that too.
Book the strategy call20 minutes. No pitch deck. Bring your real numbers.