What is a video Worth?
Your Journey Starts
See what a video is worth to your business before you pay for one.
See what a video is worth to your mission before you pay for one.
13 questions about your giving numbers and your plans, and estimates are fine. You'll leave knowing what a donor is worth to your mission, what a video could return, and what level of production your numbers support.
No sign-up to start. Every number gets explained, the math leans conservative on purpose, and there's nothing to buy on this page.
Built by Jian Salcedo · Sojourn Creative · Rogersville, MO
Your numbers are ready.
Tell us where to send them and we'll include a short readout of what your results mean for your next move.
No spam, no newsletter you did not ask for.
Every month without it, people who would have given never hear the story that would have moved them.
See the math
These numbers use your answers and one conservative assumption, so treat them as a well-informed starting point rather than a quote. What they show is the method: what a donor is worth sets what a video can return, and what a video can return sets what is sensible to spend on it. Most organizations budget video by what it costs to make. Now you can budget it by what it returns.
I built this assessment because most directors I sit down with have never seen what a donor is worth next to what a video costs. If we talk, you talk with me. I'll sit shoulder to shoulder with you, walk through your numbers, and tell you plainly what I would do in your seat.
Jian Salcedo
Founder and Creative Director, Sojourn Creative
We'll walk your actual figures through this same math on a short strategy call, look at which stories your mission has worth telling, and give you a straight answer on whether video deserves your budget right now. If it doesn't, we'll tell you that too.
Book the strategy call20 minutes. No pitch deck. Bring your real numbers.